A transcript is a hard copy of an audio recording, the purpose of which is to safeguard and share the contents of a recording.  It is therefore extremely important that a transcript is transcribed and not just typed, and in fact transcribed accurately and meticulously, or in all reality the transcript will be useless.

An audio typist merely types from an audio recording whereas a transcriber applies the five transcription quality requirements to produce a high quality transcript: precision listening, correct grammar, word recognition, comprehensive research and the protection of a speaker’s intention. These requirements ensure a high quality transcript that is accurate, reads well, and protects the integrity of the document.

Precision listening

A transcriber listens to an audio recording, word for word.  This ensures that each word is heard and typed correctly.  An audio typist’s goal is to type as fast as possible with minimal errors.  This can, unfortunately, lead to multiple errors because an audio typist may hear incorrectly then type incorrectly.  A high quality transcript records every word from an audio recording correctly.


Correct grammar

Grammar can make or break a transcript.  Correct grammar ensures a document reads well, as well as delivers a message as it was intended, making clear sense to the reader.  Correct grammar prevents run-on sentences, and combines incomplete thoughts to make them read more clearly and succinctly. There is often a wide disparity between traditional written grammar and the way people actually think, and the challenge for a transcriber is to reconcile the two.  A high quality transcript does not contain any grammatical errors.


Word recognition

There are many words which sound and are spelled the same way but differ in meaning (their/there/they’re for example), or which sound the same but are spelled differently (complement/compliment for example).  A transcriber is a linguist, a language professional, attuned to the nuances of language and speech and can therefore distinguish between words, their spelling and meaning.  They are able to select and type the correct word.  This is very important when a speaker is either nearly inaudible or speaking with a heavy accent.  A high quality transcript contains the right word for the relevant context.

Comprehensive research

It is frequently necessary for a transcriber to research the topic being transcribed to limit the number of [unclears] and to ensure the correct spelling of names, places, and specialised terms, often medical or legal.   An [unclear] is a term used in transcription to define inaudible sounds.  This occurs as a result of interfering background noise, when people speak over each other, or when a speaker has a heavy accent or speaks very softly.  A transcriber must apply research skills to fill in these blanks by researching the sound, the place, the name…whatever is required to find and fill the correct word with correct spelling. Certainly, the more knowledgeable and well-read a transcriber is, the more words that will be recognised in a recording. But research is a common and necessary component of a high quality transcript. Therefore, a high quality transcript will be thoroughly researched.

Speaker’s intention

A high quality transcript stays true to the speaker’s intention.  A transcriber ensures this by not removing anything that may change or distort the intention of the speaker and the meaning of sentences Grammar must be correct as well as used correctly for the conveying of the correct meaning and intention.  You know the age-old example: “Let’s eat Grandpa!” and “Let’s eat, Grandpa!”  Common grammar errors such as misplaced and dangling modifiers can create dual meanings and misunderstandings, and so can misplaced commas!  A high quality transcript does not change or modify the speaker’s intention.

A high quality transcript reads well, contains no grammar or spelling errors, has virtually no unclears and conveys the speaker’s message as intended.  There are many companies and individuals who offer transcription services, but few are able to deliver high quality transcripts in a short space of time.    When it comes to selecting a transcription service, a decision must be based on quality.  Transcription is a service where quality cannot be sacrificed for price.  A quality transcript is worth every cent because it preserves the integrity of the spoken recorded word.
Video is fast becoming one of the most important content tools to convert web users into clients. If a picture is worth a thousand words and video is 30 pictures per second…well, do the math and you will see why creativity and cameras are fast becoming the savviest marketing tools around. But even so, don’t neglect yet another angle of marketing – transcribing those video clips! Here are three important reasons to transcribe your web site videos:

SEO improvement
Provide additional resources to your company, community, clients, and prospective clients. Transcribing web site video and audio content and posting the transcripts will increase your Web presence and accessibility. Increasing your relevant content with transcribed text improves your site by making it easier to find your site through search engines. Written text still trumps video for basic search-engine friendliness as search engines are not able to index the content of a video. So by providing a transcript, search engines can index based on the full context rather than a handful of provided keywords. And good SEO equals increased web site traffic. More traffic equals more clients.

Wider Broader Appeal
Make yourself even more appealing. While you may have heard that online reading is dead, in all actuality, it’s possibly in a healthier state than it’s ever been. While videos can be catchy or zany or amusing or informative, many people still simply prefer reading an article to watching a video. Often this is for practical reasons: you can’t always watch a video at work or in a public office. Or it might take too long to download. Or some people may not have the right technology to watch and listen online. It’s easy to assume that all web users have top-of-the-line computers, updated software and high-speed internet access, and while this may be true for many of your web visitors, there are still a large percentage of visitors not equipped to view videos.

Even more practically, written content is easier to scan and easier to stop and start and navigate through than video. If you are presenting an instructional video, for example, the need for a transcript increases greatly as a transcript would allow viewers to preview the content, review the content, or even follow along during the presentation.

It’s the Law
As the internet becomes increasingly important in our lives and as more information and services become available exclusively on the Web, it becomes more and more imperative to make web sites equally accessible to all. Countless businesses exist primarily in cyberspace. We rely on the Web to make our lives easier – buy travel tickets; grocery shop; pay our bills; communicate with friends – all from the comfort of our personal computer. But unfortunately, many services available today on the internet are not available to all.

Web Content Accessibility laws require web site owners to make their sites accessible to ALL, and this law applies to internet services just as it does to bricks and mortar businesses. By default, video content is not accessible to users with disabilities. To comply with Web Content Accessibility Laws, all non-text content must have equivalent text content. So while some companies are busy constructing wheelchair ramps, virtue companies should be busy transcribing audio into text.

According to the UK’s Disabilities Discrimination Act (1995), you must take reasonable steps to ensure that your web site is accessible to disabled users. The Act actually mentions “access to and use of means of communication” as something that must be provided equally. Similar laws exist in the United States, Australia, Canada, and most other Western territories. Granted, you can’t transcribe everything, like wordless animation for example, but you certainly can transcribe videos that offer special promotions, industry information, or new products and services.

Way With Words Group prides itself on quality transcriptions from audio in all industries, including the transcription of television shows, webinars, podcasts and video clips, and would be glad to do this ‘video marketing’ for you.