Since its launch in 1879, the Asahi Shimbun (literally Morning Sun Newspaper) has established a track record in Japan as a leading newspaper; in fact, it is the second most circulated out of the five national papers in Japan: the Asahi Shimbun, Mainichi Shimbun, the Yomiuri Shimbun, Sankei Shimbun, and the Nikkei Shimbun. Its circulation, as of June 2010, was 7.96 million for its morning edition and 3.1 million for its evening edition. Now, circulation has escalated to well over 8 million!
Asahi Shumbun has alliances with the International Herald Tribune, which is owned by the New York Times. Together they publish International Herald Tribune/The Asahi Shimbun as their English edition.
In 1994, after conducting a survey, Le Monde considered Asahi Shimbun one of the eight biggest daily newspapers in the world, along with The New York Times (United States), Financial Times (United Kingdom), Izvestia (Russia), People’s Daily (China), Al Ahram (Egypt), El Espectador (Columbia), and Times of India.
Of these eight leading daily newspapers worldwide, Way With Words is the transcription service provider for two: Asahi Shimbun and the Financial Times.
Charlie Brown, an Assistant Reporter for Asahi Shimbun in its London office, shares why the newspaper requires transcription and why Asahi Shimbun uses the services of Way With Words Transcription, the global leader in English language transcription.
Briefly describe your company.
CB: The Asahi is a Japanese daily newspaper based in Japan but published around the world with a circulation of over 8 million copies.
Why do you have audio files transcribed?
CB: Whenever we conduct an interview for a story, accuracy and attention to detail are, needless to say, extremely essential. So with an exact transcript in hand, we can ensure that we have a complete and trustworthy record of what an interviewee has said in full.
How do you use these transcripts?
CB: They will be used as a basis for news stories, and of course, to be quoted from within the article.
How do transcripts add value to your business?
CB: As mentioned above, accuracy and factual detail are essential foundations for news gathering. Without this, we instantly lose the trust of our readers.
Do other newspapers also get audio files transcribed?
CB: I believe it is common for media organisations to do so.
Why do you use Way With Words for your transcription needs?
CB: Often we have tight deadlines to work to and rather than waste a lot of time trying to transcribe interviews properly, it is much more efficient and speedy to rely upon a professional and fast service like that of Way With Words.
Does Way With Words do all your transcribing, or do you use more than one transcription service?
CB: We would only ever use Way With Words! We are a very loyal customer.
How satisfied have you been with Way With Words transcripts?
CB: Extremely satisfied. We are time and time again impressed by the fast, efficient and excellent customer service that we have always found in Way With Words. It has been since the very beginning an absolute pleasure to do business together. Thank you!
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And Way With Words would like to thank Charlie and others at Asahi Shimbun for being one of our valued clients. What we do, we do for you: high quality English language transcription for the global market.
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